If you wouldn't believe a neon sign advertising the world's best cup of coffee, why should anyone believe that your nonprofit is changing the world?
This interactive session uses Acumen's Social Impact Analysis model to: Understand the importance of measuring your organization's impact, learn the customer-centered approach to social impact analysis, build your impact model, develop your theory of change, and discuss innovations and trends in impact measurement.
World's Best Cup of Coffee: How to Measure and Improve Your Nonprofit's Impact
This workshop will cover the art and science of using Facebook and Twitter to promote your events and drive traffic to your nonprofit's website. We will review good, better, and best examples of Facebook and Twitter posts and learn how to use and customize a benchmarking spreadsheet to track and increase your audience engagement.
Social Media Best Practices:
How to Increase Your Conversion Rates for Events and Donations